Privacy Policy

1. Data Controller

The Data Controller responsible for the processing of your personal data is:

• Company: MB Litfusion
• Company Code: 307285626
• Registered Address: Žalioji g. 50, Ginduliai, LT-91276 Klaipėdos r., Lithuania
• Data Protection Officer: hello@litfusion.eu

2. Data Collection and Processing

We collect and process the following categories of personal data:

• Contact Information: Names, business email addresses, and phone numbers submitted via B2B trade inquiries and contact forms.
• Corporate Information: Company names, EU VAT numbers, and commercial capabilities provided during agency requests.
• Technical Data: IP addresses, browser types, and anonymous site analytics collected via necessary cookies.

3. Purpose & Legal Basis (Art. 6 GDPR)

We process your data based on the following legal grounds:

• Pre-contractual measures (Art. 6(1)(b) GDPR): To respond to B2B trade inquiries, process wholesale quote requests, and evaluate agency partnership applications.
• Legitimate Interests (Art. 6(1)(f) GDPR): To ensure website security, analyze traffic to improve our digital catalog, and prevent fraud.
• Consent (Art. 6(1)(a) GDPR): Where explicitly given, for placing non-essential tracking cookies or sending marketing communications.

4. Data Sharing and Transfer

We only share personal data with necessary, GDPR-compliant local service providers required to operate our business. These include our secure website hosting provider (located in the EU) and certified Lithuanian accounting services. If data is transferred outside the European Economic Area (EEA), it is done under standard contractual clauses ensuring adequate protection.

5. Data Retention

Personal data submitted via B2B inquiries is kept only as long as necessary to fulfill the commercial request. For completed transactions and official communication, data is retained for standard commercial limitation periods under Lithuanian tax and corporate law (typically up to 10 years).

6. User Rights (GDPR)

Under the GDPR, you possess the following rights regarding your personal data:

• The Right to Access: Request copies of your personal data.
• The Right to Rectification: Request correction of inaccurate information.
• The Right to Erasure: Request deletion of your data.
• The Right to Restrict Processing.
• The Right to Data Portability.